About Adam Montiel

Adam Montiel is a broadcaster, storyteller, and connector with more than 25 years of professional broadcast radio and digital media experience. Known for his conversational style and community-first approach, Adam has built a career around making people feel included, informed, and part of something bigger. He is also a TEDx speaker, bringing the same thoughtful, engaging presence from the mic to the stage.

After decades in traditional radio, Adam went independent, creating Up+Adam with Adam Montiel, Where Wine Takes You, and The Pour with Adam Montiel. These podcast and media platforms focus on wine, food, travel, business, and culture, blending long-form interviews, local storytelling, and modern digital distribution. His work emphasizes people over polish and substance over spin.

Adam’s interviews are guided by his ICET approach: Inquisitive, Clever, Engaging, and Thoughtful. Whether he’s sitting down with a winemaker, chef, entrepreneur, artist, or civic leader, the goal is always the same: ask better questions, tell better stories, and leave audiences with insight that lasts beyond the episode.

While his shows are downloaded nationally and globally, Adam’s work is deeply rooted in SLO CAL, with a strong connection to San Luis Obispo County and Paso Robles. He uses his platforms to spotlight local businesses, promote regional tourism, and amplify community voices across California’s Central Coast. His work regularly supports initiatives tied to travel, hospitality, wine country experiences, and real economic impact.

Adam is also the creator of Breaking & Entering Christmas, a long-running philanthropic initiative that quietly delivers a full Christmas to a local family in need each year.

Today, Adam operates independently through LoBro Studios in San Luis Obispo, partnering with tourism boards, brands, wineries, restaurants, and organizations that value authenticity, reach, and trust. His media footprint is global, but his heart and his work remain grounded right here on the Central Coast.

Because at the end of the day, Adam believes great media doesn’t talk at people.
It brings them to the table.